Saturday, May 23, 2020
Analysis Of The Poem I Too - 1053 Words
1 2 Taylor Walker English Comp ll Dr. Denton 13 March 2016 I Too-Poetry Essay Langston Hughes wrote his poems from those who influenced him the most, Carl Sandberg and Walt Whitman, (Biography.com Editors). Hughes poetry was written in the cultural times from the 1920s to 1930s, known as the Harlem Renaissance, (History.com Staff). This is where Harlem became famous to the whites because it drew so many African American writers from the south who wanted to flee an oppressive system, and freely express their inner talents. I too allowed Langston Hughes to incorporate the themes of the African American culture of the southern white culture into his poems. In reading this poem, Langston Hughes expresses the oppressive state that the slaves live by; under their white masters in sending their house slaves to the kitchen whenever they have company come to eat. He seems to write oppression throughout his poem, and we can look at how he intertwines the racial differences between the whites and their slaves, and how they were treated with less dignity and not considered as equal. Could the reader almost come to the conclusion that the narrator is a little smug towards the white oppression when he states, But I laugh/And eat well/And grow strong. Is that the meaning that you will not hold me down for I will succeed and I will be equal one day? ItShow MoreRelatedPoem Analysis : I, Too1088 Words à |à 5 PagesI, Too ââ¬Å"I, Tooâ⬠a poem written by Langston Hughes, in a perspective of an African American narrator during the Harlem Renaissance Era. He shared his feelings and thoughts about how he was treated an simply how he felt towards the way black people were being treated by the white people and segregation of race during the 20th century. The poem was written in five different stanzas in a form of free verse, meaning the poem does not rhyme or have a regular meter. The sentences of the poem were shortsRead MorePoem Analysis On I, Too, Sing America 1611 Words à |à 7 PagesDai Yueh Cheng Dr. Smedley English 1B 9 March 2015 Poem analysis on ââ¬Å"I, Too, Sing Americaâ⬠In the poem ââ¬Å"I, Too, Sing Americaâ⬠by Langston Hughes, he envisions a greater America, a more inclusive America where all the races can proudly represent themselves as American citizens. Hughes was a leader of Harlem Renaissance, and had tremendous pride of his race as an African American. However, during that time period, African Americans were being considered as second-class race, and they were being segregatedRead MoreAnalysis Of Langston Hughes s Poem I, Too978 Words à |à 4 Pagessecond-class citizens. Even with all the suffering Hughes found a positive side and managed to create inspiring poetry. In his poem ââ¬Å"I, Tooâ⬠he describes how domestic servants are treated by the owner when guests come to visit. Hughes uses this situation to create optimistic and patriotic poetry. Hughes views America as the land of freedom, equality and opportunity and he uses his poems to boost peoples pride and argue against racial injustice. Some critics mistake the simple form and language of HughesRead MoreAnalysis Of Langston Hughes s Poem, I, Too1193 Words à |à 5 Pagestheir rights against those who tries to take it away. In the poem, I, Too, Langston Hughes shows that to be an American means that you should refuse to buckle under awful pressures. The speaker, an African American man, was denied the rights to sit down at the dinner table when company comes. However, the speaker ââ¬Å"laugh and eat well and [grew] strongâ⬠then no one will dare say to him ââ¬Å"eat in the kitchenâ⬠then. The African American man ââ¬Å"too, am America.â⬠The speaker decided to take the time in the kitchenRead MoreNature and the Free Flow of Emotion1230 Words à |à 5 PagesWilliam Wordsworth said, ââ¬Å"Come forth into the light of things, let nature be your teacherâ⬠(Brainy Quote). According to the poet, we can gain all the knowledge necessary in life from nature. Wordsworthââ¬â¢s poem, ââ¬Å"The World Is Too Much With Us,â⬠can best be interpreted to mean that people have become too wrapped up in worldly things and have lost all appreciation for what nature has to offer. William Wordsworth was born April 7, 1770 in Cockermouth, Cumberland in Englandââ¬â¢s Lake District which is whyRead MoreI Am the World1431 Words à |à 6 PagesI AM THE WORLD Translation by Karlo Antonio G. David Myà translationà of Alejandro Abadillaââ¬â¢s poem ââ¬Å"ako ang daigdigâ⬠has proven to be the most popular post in my blog thus far. Many of the search items that led people to the post indicate that an analysis was being sought. This consequently gave me the idea of making an analysis of my own. Here, I will make a close reading of the poem. I will proceed by using English, but will focus on the original Filipino text. Later I shall attempt to translateRead MoreEssay about Comparision of Wordsworth and Blakes Poems1523 Words à |à 7 Pagesconvey different messages and themes in their poems, ââ¬Å"The World is Too Much with Usâ⬠and ââ¬Å"The Tygerâ⬠consecutively by using the different mechanics one needs to create poetry. Both poems are closely related since they portray different aspects of society but the message remains different. Wordsworthââ¬â¢s poem describes a conflict between nature and humanity, while Blakeââ¬â¢s poem issues Godââ¬â¢s creations of completely different creatures. In ââ¬Å"The World is Too Much with Us,â⬠we figure the theme to be exactlyRead MoreNotes On A Poem Unwritten1139 Words à |à 5 PagesInstructions A poem unwritten is only a thought; unshared, unsaidââ¬â still less . . . for naught. Dwayne Donkersgoed ââ¬Å"A Poem Unwrittenâ⬠In the previous lessons you analyzed poetry; and you composed different types of poetry using various elements and devices. In this portfolio you will gather your best poetry to create a portfolio. You will submit this along with a poetry analysis for instructor review. Create A Poetry Portfolio Selecting Poetry for Your Portfolio Select two poems that you considerRead MoreEssay about the men admiring themselves on the water891 Words à |à 4 Pagesï » ¿I have really been fascinated when I read William B. Yeatsââ¬â¢ poem named ââ¬Å"The Old Men Admiring Themselves In The waterâ⬠which seems too short but includes more than what it looks in terms of meaning. Here, I tried to analyze his great but seeming little poem in terms of the physical characteristics of the poem,literary devices used in poem , emotions I have been felt by these literary devices,meaning of the poem and finally Why I chose this poem to analyze . Firstly ,I analyzed the rhyme schemeRead MoreQuestions On Lesson Construction Template1684 Words à |à 7 Pagesconcept to be covered in this lesson.] ââ¬Å"I really, really loved the book I just finished!â⬠, said Angela. ââ¬Å"It was probably the best book I have ever read!â⬠ââ¬Å"Wow,â⬠answered Steve. ââ¬Å"Why did you like it so much?â⬠To convince Steve that he should read the book, Angela needs to analyze it for him. In other words, she needs to show him WHY she liked it so much using specific details and examples. In this lesson, you will learn how to create an effective analysis for a poem or other text. Today s lesson objective
Tuesday, May 12, 2020
Amelia Earhart The First Woman to Fly - Free Essay Example
Sample details Pages: 1 Words: 345 Downloads: 2 Date added: 2019/08/02 Category People Essay Level High school Tags: Amelia Earhart Essay Did you like this example? Amelias Parents had a child, named Amelia Earhart, Amelia was born the 24 of July 1897 she was born in Atchison Kansas her mother is Amy, and Her father is Edwin, and her sister Muriel. Amelia had a hard childhood and her father Edwin, Drank and they didnt not have a lot of money because their Father lost his job due to a drinking problem. Theyre Mother and Father had a divorce unfortunately, Amy, the mother of Amelia, and Muriel, moved to Chicago away from their father. In 1917 Amelia went to canada to visit her sister, and met a few world war 1 soldiers who had been badly injured during battle, She then changed her mind about going to college, and took up Nursing, working as a nurse in a Wounded Soldiers Hospital. Donââ¬â¢t waste time! Our writers will create an original "Amelia Earhart: The First Woman to Fly" essay for you Create order By 1920 her parents had gotten back together and moved to California, she then paid $1 dollar and went onto a 10 minute plane ride over Los Angeles As soon as we left the ground, I knew, Myself had to Fly! so amelia worked seven jobs to take flying lessons with Pilot Anita Snooks, soon Amelia would then be able to buy her very own plane. By 1928 Amelia became the first woman to fly across the Atlantic Ocean but amelia was not the pilot of the plane, The newspapers ignored the two other men that had piloted the plane while Amelia received most of the attention. Four years later she flew across the Atlantic on her own 13 hours and 30 minute record, She then became famous throughout Europe, and through the United States. A few years later she became the first woman to fly from Hawaii to California. Finally in 1929 she participated in a Cross Country Air Race she had also founded an organization of Female Pilots called the Ninety-Nines. named after its 99 members. In june 1937 Amelia flew around the world, Her navigator Fred Noonan flew from Thailand to Australia, after taking off from New Guinea the U.S Coast Guard lost contact with the Plane, There was no trace from the Plane or its Passengers was ever found.
Wednesday, May 6, 2020
Milky Way Free Essays
string(71) " many pages of clear, organized information fully concerning my topic\." Quinci Chapple Mrs. Ryan Language A ââ¬â 9H January 12, 2012 Finding the Milky Way I often gaze into the night sky only to find bright lights and strange shapes I donââ¬â¢t understand. Starting at a young age, I enjoyed waiting for shooting stars and searching for the famous Big Dipper consolation as many nights as I could. We will write a custom essay sample on Milky Way or any similar topic only for you Order Now As I grew older, I learned more and more about the universe and all that it contains. Today, I am even more intrigued by, not just the universe, but our very own Milky Way galaxy. I am amazed by its complicated systems and beautiful landscapes, but I still wanted to know how all of its magnificence was discovered. From receiving several astronomical filed guides and photographic collections from family over the years, I already knew some information about the Milky Way. I knew it received its name from the ââ¬Å"milkyâ⬠light it sheds and that it consists of millions of stars. By observing pictures, I could tell most research about the galaxy was done using telescopes with cameras. I also concluded that the Sun is at the center of the galaxy, but that was just from my comprehension of the term ââ¬Å"solar systemâ⬠. In other words, I really did not know much about how the Milky Way was discovered, especially since telescopes and high quality technology has not been around forever. The area of interaction that I believe ties to my research is Human Ingenuity. Human Ingenuity focuses on the evolution of process and human creations. How it is important to research the developments of humans throughout history and how those creations affect life and society. The processes made by astronomers to observe the Milky Way have affected human life tremendously, considering itââ¬â¢s where humans live. The steady research of the galaxy through time has led to even greater discoveries and information that humans never thought possible to obtain. I want to know the exact progression of methods and research in discovering the Milky Way. From where the first astronomers got their ideas and plans to take on such a puzzling challenge, to how those methods have led to all the facts we know about the galaxy today. I want to learn about the instruments used to make these discoveries and the people behind them. I would like to be able to conduct a general timeline of the uncovering of the Milky Way. In addition, I find myself wondering why it is so important to study the Milky Way and other elements of outer space. To learn so much information, I need to ask myself questions based on the research topic. Because I want to know how the Milky Way was discovered, I ask the main question, what methods and tools were and are used to observe the Milky Way? The Search Originally, I began my search with the topic astronomical discoveries in mind. I navigated to my schoolââ¬â¢s library website to use the databases available there shown to me by the librarian. I typed the words astronomy discoveries in the Gale Power Search database, scrolled down reading the various article titles, then clicked on Cosmic Discoveries: The Wonder of Astronomy. As I began to read over the article, I did not understand the information. I soon realized the article was a very short book review for a book I did not have. I clicked back to my search results to find another article titled, 10 years ago in Astronomy. However, this too ended up being a book review. I left the Gale Power Search back to the libraryââ¬â¢s website to visit the database ProQuest where I searched astronomy discoveries once again. This time, I clicked an article titled Top 10 discoveries of the last 35 years, assuming it would be about discoveries in astronomy over the years. Starting to read the article, I came across a section that raved about the thousands of breakthroughs in astronomy in thirty-five years, the article only covering a ten. This section helped me realize that my topic was too broad to make of, so I decided to narrow my search topic to the direct history of the Milky Way galaxy. Coming in with my narrowed search topic made things a lot simpler. I used the search engine Google to type in the keywords history of the Milky Way. Thousands of articles popped up, but I clicked on the page Wikipedia had made for the Milky Way. The article was helpful because it was organized into sections, one of them being history, which I immediately went to. The history section of the article gave specific dates and names that contributed to my search. The article explained the first observations of the galaxy and told of the works of the first astronomers, yet the information given was limited. Since I turned my search to the history of the Milky Way, I began to take into consideration how I might transform this topic into a personal project. That thought mixed with the small pieces of information Wikipedia gave made me doubt my space inspired topics. Space was not turning out to be as interesting as I had thought. My next search kept me set on my topic. Using Google, I searched how was the Milky Way discovered which brought up a great article. The article was set up like a timeline that was simple and easy to understand, especially with all the dates. Once I read and took notes on this article my Area of Interaction was obvious, Human Ingenuity. Now that I had my lens to focus through, researching and planning for my paper was getting much easier. My next few searches were all through Google; one that was really helpful was the search discovering the Milky Way where I found the widespread article The Milky Way Galaxy. This article was the most helpful of all my sources because it provided many pages of clear, organized information fully concerning my topic. You read "Milky Way" in category "Papers" The article was more like a book, organized into numbered ââ¬Å"chaptersâ⬠discussing several different aspects of the Milky Wayââ¬â¢s history and current status. The article had one specific section about the techniques used to observe the galaxy over the years. I marked countless notes in my journal that would greatly contribute to my research. The text noted radio mapping and the great history of telescopes. That article lead me to my next search, telescope used to observe the Milky Way. I clicked on the first article titled, Telescope witnesses Milky Way star birth. The article was very useful because it went a little more into depth with the processes used to observe and map the galaxy. It told me about the people to first observe the Milky Way and how far research on the galaxy has come. The article was very current which was supportive to the information. The many articles about the telescopes lead me to my last search, invention of the Herschel telescope (one of the first telescopes used). The article History of the Telescope- Telescope Tips gave a perfect, brief description of the history of the telescope. The article was a great way to wrap up my search with a little more background about the astronomers and their inventions to uncover more about the Milky Way. What I Discovered The information that I found through my research revealed ideas that I was not aware of and clarified facts that I thought I knew. The investigation answered the research question and provided details extending my thoughts and research topic. Insight on the main ideas was provided by several sources developing thoughts on the structure and contents of the Milky Way, the techniques used to research the Milk Way, the instruments used to observe the galaxy, and the people who contributed to the galaxyââ¬â¢s record. Many of the sources I found described discoveries of the structure and materials within the Milky Way. I learned that in 1915, the galaxy was found to be made up of thousands of globular clusters, which are groupings of millions of stars. Also, around the same time of this discovery, the galaxy was proposed to be a disk shape with several arms extending out from the center. Some of the arms called Sagittarius, Carina, Orion, and Perseus all extend from the center of the galaxy, the sun being in the Orion arm. All this information was later confirmed by the Spitzer Space Telescope. However, one source told that there are more stars in the galaxy than can be seen because molecular clouds of dust block the light from the stars and cut the view of the system. These dust clouds often contain RR Lyrae stars which are ââ¬Å"used to locate the center of the galaxy because clusters can be seen at relatively great distances. The stars are used to measure distance and Luminosity Relation to the Sun, which calculates the brightness of individual stars. ââ¬Å"I found out later that the molecular dust helps in another way of research. As I continued to research, I discovered the method of radio mapping that has been used since the early 1960s. Radio mapping was an important discovery for the mapping of the Milky Way, ââ¬Å"Astronomers had been trying the build such maps a topical wavelengths, but with the development of workable radio telescopes in the 1950s, observations were finally able to cut through the murk and create a useful map. The Milky Way had been thought to be a spiral galaxy, and the radio map of the H-I (hydrogen cold) regions showed that it seemed to have three spiral armsâ⬠(Goebel) Radio signals are sent out from Earth into the galaxy, then machines measure the wavelengths of the radio signals ââ¬Å"bouncingâ⬠back to Earth off the molecular clouds. This process has mapped physical features of the Milky Way through telescopes and computers. According to the article ââ¬Å"Telescope witnessââ¬â¢s Milky Way star birthâ⬠by Clara Moskowitz, radio mapping is not the first or only method used to find the Milky Way. A 1700s astronomer named William Herschel was the first known to observe the Milky Way. Herschel created a space telescope inspired by the scientist Isaac Newtonââ¬â¢s telescope sometime in the early 1700s. ââ¬Å"Herschelââ¬â¢s infrared vision lets us sense the feeble heat from some of the coldest objects in the cosmos. â⬠(Moskowitz) Herschelââ¬â¢s telescope measured stars and celestial objects so those could be mapped as well, since there are so many within the galaxy. This article also described the modern tools used to observe space. The Photo detector Array Camera and Spectrometer (PACS) and the Spectral and Photometric Imaging Receiver (SPIRE) can be sent out in space or remain in an observatory to work together to take five images at once. The celestial objects to be photographed are limitless, and include the arms and clusters of the Milky Way. Herschel began his research by ââ¬Å"cuttingâ⬠the sky into equal sections, then using his telescope to best count the number of stars in each section, then drew out a map of the galaxy setting the Sun in the center. In 1920, an American astronomer, Kapteyn, created a modern version of Herschelââ¬â¢s famous map, but with an updated placement of the Sun which was proven to be slightly off center. So, I discovered that the telescope played a major role, probably the most important role, in discovering the Milky Way, ââ¬Å"From Issac Newtonââ¬â¢s first working telescope to Herschelââ¬â¢s large scale style, and the telescope has opened the eyes of aspiring astronomers for centuries into the extraordinary world that is our Milky Way Galaxy. â⬠(White). The results I obtained through my search process have collectively answered all aspects of my research question. The question at hand was, what methods and tools were and are used to observe the Milky Way? I learned about the telescope and how it is the main instrument that has been used for centuries in astronomy research. I was also hoping to find out about the features of the Milky Way, which learning about the telescope lead me to find. I also learned about the method of radio mapping and how helpful its results have been. The radio mapping found the RR Lyrae Stars which both have been impactful. I was introduced to some modern machines that are used today for observations. Also, going beyond the research question, I was educated about the people who made significant research concerning the galaxy. However, learning about the people connected me to the methods they used, such as Herschelââ¬â¢s mapping, which answered the sole inquiry of the question. Reflection During the writing of my I-Search paper I acquired many research skills while improving on my previous ones. My research skills helped me solve the problems I faced during research, but also allowed me to find reliable and organized information. I answered my research question completely and connected my research to the Area of Interaction that I chose. If I was able to go through this process again, there are some things that I would do differently. In addition, my research leading to my personal projects does not seem promising. While researching, I believe I learned how to tell is a topic is too broad or too narrow to write a paper with that makes sense while still being simple and direct. My topic started out being too broad to accurately cover over all the information regarding it, so I wanted to make it less generalized, but still in the same field as my original topic. I also learned that while taking notes itââ¬â¢s really important to take direct quotes from articles because they add a lot of authenticity and accuracy to the paper which makes for an all-around better paper. I believe I have always been good at taking notes which helped with my process journals. Also, connecting each process journal to the next makes it easy to write the ââ¬Å"What I Discoveredâ⬠section of the paper. Summarizing the main ideas of an article is really important, not copying every word. Some problems I had during my research were repetitive information throughout articles and finding articles that were book reviews which didnââ¬â¢t contribute at all. Some articles were too short or poorly written with limited information provided. Another minor problem was a lot of the articles I used did not show the author or date of publication. One the other hand, a lot of the articles I found were organized and gave interesting information that I didnââ¬â¢t find in any other article, which is exactly what I was looking for. Many of the articles I found provided names, dates, and photographs which help in understanding; I try my best to find sites that provide these features. It was very easy to find information that was clearly connected to my question and topic. The sites that I did find were reliable, if a site did not seem reliable, I did not use the information. My research resulted in a through and detailed answer to my research question, what methods and tools were and are used to observe the Milky Way? The methods used were explained to me and examples of instruments were given. I completely understand my topic from doing this research. Also, I used my Area of Interaction, Human Ingenuity, to focus my search. The idea of using special methods to observe the world and designing tools, such as the telescope, to aid and strengthen humanââ¬â¢s independent research. If I were to do the I-Search paper again, I would probably use an entirely new topic. Before starting the process journals I felt rushed to come up with a topic that was personal to me, able to produce a product (for the personal project), generally interesting, and had enough material behind it to write a paper on. I would choose a topic that I had the equipment and experience to create a product with. I own a telescope with connected camera, but I feel that it is not the quality to capture the galaxy, if I were to use this topic for my personal project. However, if I were to do the paper over again with the same topic, I would definitely organize my ââ¬Å"What I Discoveredâ⬠section into a clearer format that included more information that I decided to leave out this time for concern of length. I believe sometimes I write too much or include information that is irrelevant. Work Cited ââ¬Å"Discovery of the Milky Way. â⬠Ircamera. Google. January 10, 2012. http://ircamera. as. arizona. edu. /NatSci102/NatSci102/lectures/milkyway. htm. Goebel, Greg. â⬠The Milky Way Galaxy. â⬠In the Public Domain. June 1st, 2010. Google. January 11th, 2012. http://vectorsite. net/tastgal_07. html. Moskowitz, Clara. â⬠Telescope witnesses Milky Way star birth. â⬠Space on MSNBC. October 2nd, How to cite Milky Way, Papers
Sunday, May 3, 2020
Marketing Case Study-Monash University Free-Sample for Students
Question: Analyze the "Marketing and Competitive Environment" of a University brand in Australia. Answer: Introduction Educational institutes are very critical in defining the progress of any nation. For instance, educational institutes are responsible for producing the engineers, managers, doctors, teachers, researchers, scientists of today. Well being of any nation depends upon how the good the education is and thus there is government intervention also in designing the courses. Monash University is also supported by Australian government and thus enjoys that status that many other institutes did not. This report will discuss the market and competitive environment of Monash University and what are the unique propositions of this university. It also provides what are the target markets for the university and how does it create value for its members both student and staff. Background Monash University was established in the year 1958 in Melbourne, Australia and is named after its founder Sir John Monash. University has clearly defined its approach to education, people, research ambitions, communities initiatives and global initiatives. In just little more than 50 years, this university has earned an enviable status both at national level and globally and known for its teaching and research excellence. This school boasts of its excellent pedagogy which nurtures students based on the industry requirements so that they will be fit for working in industry. It enjoys very good ratings by different agencies worldwide and it is also rated as no. 1 in Australia and 32 worldwide for employability (Kaiser, Maassen, Meek, Vught, Weert, Goedegebuure, 2014). Monash is also a member of Australias group of eight which is an alliance of Australian leading universities, M8 alliance which is the alliance of academic health centers as well member of ASAIHL. Thus, this university e njoys very impressive credentials. It is also truly global university that embraces difference and not uniformity. It provides equal opportunity to students and staff from all backgrounds and encourages participations. It has collaboration with industry sector, NGOs, government sector, communities. It has presence in 4 continents and more than 100 research centers. It had collaborated with many universities in UK, Italy, China and thus able to maintain its Global standards. It currently has 70,000 total students worldwide, out of which 20, 000 are post graduate students while rest are under graduate. Marketing Summary and demand assessment Australian government has collaborated with Deloitte Consulting to forecast and explore the opportunity in the international education sector in Australia. This report suggested that there will be increase in enrollments at compounding annual growth rate of 3.8 percent by 2025 which is very decent number ( https://www.austrade.gov.au/). If local students are also included, Australia education sector is expected to grow at a rate of 7.1% which simply shows the huge potential for the Australian Universities. Also, Top market for the universities will be Asian nations particularly, India, China, Nepal, Vietnam, Thailand and Korea. Also, among all these nations, Chinese students will contribute most in terms of enrollments for various courses and thus most important market for the Australian universities. Thus, there is definitely a requirement of existing universities in Australia to increase their capacity and absorb the demand. During such times, Universities like Monash has edge as compared to its fellow competitors due to its credibility, impressive credentials and popularity globally (Harmon, 2015). Segmentation target market There is a huge portfolio of courses that Monad University offers to students. There are close to 100 undergraduate majors and minors and 65 undergrad specializations ( https://www.study.monash/). Besides, it also offers research, doctorate courses, and post graduation courses across a variety of products. Thus, it caters to almost all the students who are seeking higher education irrespective of their interests as there are mostly all the courses available. It targets local as well as global students. However, In recent year due to higher influx of Global students, it also has changes its strategy. It is now recognized for its global culture. It also collaborated with Indian Institute of Technology, Mumbai and University of Warwick, UK. It targets global students particularly from the Asian countries. It also participates in various conferences to educate students about higher education option in Australia. PEST Analysis PEST analysis is used to assess the organization on the external parameters. This tool is basically applies to whole spectrum of industry rather than a paticular organization and thus generic in nature. Political Legal: Political factors are quite favorable for the Monash as most of the research it conducts is aligned with Australian Governments National research initiatives and priorities. Not only this, this university has full support of government. Monash is also developing state of the Art facility in collaboration with the government to boost its research in green chemistry areas. This facility is estimated at around whopping 78 million US dollars( https://www.study.monash/). The Legal factors can have an impact on university and their style of operations. The University must ensure that they need to follow the rules and regulations of the government. The technological factors include the positive or negative impact while introducing any product or service in the market. Economical: Economical factors are also quite positive for the University. With the advent of increased Globalization, opportunities are increasing in Australia which requires students with good education. Thus, Economical factor also sounds positive for the whole industry. Social: Social factors are also quite positive for the education industry of Australia. People want that more and better institutes should open so as to meet the demand of new globalized organizations that have setup their operation in Australia (Bound, Molloy, 2013). Society is also showing their interest towards higher education with more people enrolling for post graduation courses in recent years. Technological: Technological factors too are quite positive for the education sector in Australia. It is because due to technology, Universities are breaking barriers and can market themselves Worldwide and also improve their processes. Today, massive organizations are run like Corporations and also they use ERP (Enterprise Resource Planning) systems to manage their operations globally (Mahat, 2016). Marketing mix analysis Marketing Mix elements Analysis Product Their products are courses and business professionals. Its students are recognized worldwide. Global CEOs rate this university as No. 1 in Australia for employability. Price Monash university has an attractive pricing structure and also offers subsidies and scholarships to attract the prospective students. Place Monash has physical presence at 5 places i.e. 4 colleges in Australia and 1 in Malaysia. It also has collaborated with various universities like University of Warwick, Indian Institute of Technology, India and thus has global presence Promotion The university also uses campaigns, conferences and participates in Education fairs worldwide to educate people about itself and the massive opportunities it offers to them. It also uses social media platforms and sponsoring events to get the visibility and traction. SWOT Analysis STRENGTHS Collaboration with Industry, Government Huge Alumni network that helps in the placement of students Huge infrastructures and marketing capabilities WEAKNESSES There are only 4 campuses in Australia and 1 in Malaysia Huge portfolio of courses makes it difficult for university to project itself leader in a particular course i.e. less focus THREATS Competition poses a threat Attrition rate of Faculty OPPORTUNITIES Opportunities to expand with huge forecasts of people enrolling for education in Australia Opportunity to start more distant learning courses Competitor Analysis There are numerous universities in Australia and they all compete with each other. Central Queensland University (CQU) is their closes competitor. It was established after Monash and got the status of university only 2 decades back however its courses are also gaining popularity as CQU is also marketing aggressively itself worldwide (Rawwas, Arjoon, amp, 2013). However, Monash has an edge over its competitors due to the support from the government and research and developments capabilities it offers to its students. In terms of Engineering programs, CQU fairs better and thus Monash has to improve the outreach of its Engineering programs. Value and Brand Positioning Analysis Monash has become a brand in a global world due to the outreach of its student working globally and management initiatives to project it a brand by collaborating with universities outside Australia and collaborating with private players. It enjoys the credibility among the people and its perceived value is also quite good (Baker, 2014). Conclusion The Monash University has established itself very well in education sector of the Australia and attracts local as well as global students. Based on various marketing tools which are used in this paper to assess the position of Monash University, Monash scored very well and has very great future. The report highlights that today, massive organizations in educational sector are run like Corporations. The universities have started to use the power of Information Systems like ERP systems and CRM systems (Bergen Peteraf, 2002). It is expected that the use of computer software and Information Systems would further increase for educational institutes. References Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Bergen, M. and Peteraf, M.A., 2002. Competitor identification and competitor analysis: a broad?based managerial approach.Managerial and decision economics,23(4?5), pp.157-169. Rawwas, M. Y., Arjoon, S., amp; Sidani, Y. (2013). An introduction of epistemology to business ethics: A study of marketing middle-managers. Journal of Business Ethics, 117(3), 525-539. MAHAT, M. (2016).Strategic positioning in Australian higher education: reshaping perspectives(Doctoral dissertation). Boud, D., Molloy, E. (2013).Feedback in higher and professional education: understanding it and doing it well. Routledge. Harmon, G. (2015). Australia as an higher education exporter.International Higher Education, (42). Kaiser, F., Maassen, P., Meek, L., van Vught, F., de Weert, E., Goedegebuure, L. (Eds.). (2014).Higher education policy: An international comparative perspective. Elsevier.
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